Life is like plasticine: the more colors, the better.

October 27, 2018

A spectacular mosaic of colors, made with 6,240 plasticine tablets and a combined weight of 800 kilos, stole the spotlight this Friday at the Impact Hub Gobernador. The tablets were placed next to each other to cover a wooden and aluminum structure that was four meters wide and ten meters long. It was like a pixelated tapestry, creating a hypnotic effect for the spectators. Spectators soon realized that it was not only something to look at, they could also walk barefoot over the installation. As the afternoon progressed, they were invited to use tools to mold the mosaic to their liking. The installation, called “Kilo-metro-segundo-segundo-metro-metro,” changed as the hours passed.



The sensory approach was conceived by the team led by creative coach Carlos Maciá: urban artist Ignacio Nevado (Ampparito), multifaceted artist Lydia Garvín and photographer Gema Polanco. “We were interested in playing with the pressure exerted by the body on the plasticine. It is not the same to step with the whole foot as to do it only with the heel, when the weight is no longer evenly distributed; a much deeper trace is left. It was a metaphor for the footprints we leave on the asphalt or city walls over the years, but concentrated in a much shorter period of time,” explains Ampparito.


“We wanted it to be a material that captured actions, and plasticine has that connotation of play, of participation, of memories traveling back to childhood,” Maciá says, before pointing out that another important aspect is the activation of the piece: “We scripted certain guidelines that people are going to follow. That’s why we’ll invite them to climb up, step on it and use the tools we’ve provided. And then we will do an installation of columns that refer to the idea of a building.” The curious thing was that attendees needed no guidelines and were naturally inclined to interact with the artwork, even earlier than the team had planned. “That’s another lesson. In the end, the public is sovereign,” Maciá reflects.



For the other artistic proposal, the photo booth, the group created a dressing room in which attendees could “dress up” for the photos. To make the different garments, they used translucent, colored plastic with punk aesthetic lines and a nod to fantasy. In addition, they covered the walls with electric blue bubble plastic and installed LED strips, alluding to cyber aesthetics.


In the sections dedicated to talks by emerging artists, Inspiration Spheres and the Creative Natives Tribune, powerful voices were heard, such as those of photographers Bárbara Traver and Natalia Pérez Delgado. And for the first time this week, two of the artists who participated in the festival as creative natives, Garvín and Polanco, exhibited their own work.


A little later, the Survival Toolkit section received a special visit from singer and creative director Belén Coca, curator and Urvanity director Sergio Sancho, and Pablo Purón from the urban art collective Boa Mistura. In between laughter and anecdotes, they reviewed their path: ‘‘My engine functions with slow combustion. Work takes me a long time, boyfriends last a long time… and I’ve always been late for everything. But, still, here I am,” said Coca.



Finally, another afternoon highlight was the animated gifs workshop given by illustrator Ana Cuna. In two and a half hours, ten participants created their own designs from scratch. Excitement was present throughout the process, to such an extent that a participant exclaimed: “I’m a real illustrator, I feel fulfilled!” Cuna herself was very satisfied with the results: “It is interesting to see how, when time is well structured, interesting projects can be completed in a such short space.”


The doors closed a little earlier than usual tonight, but for good reason: the party kept going at the Ocho y Medio Club with a long-awaited concert. We’ll tell you all about it soon!