MOW is the musical project created by Gabriela Casero, a young woman from Madrid with a silky, feminine voice, combines pop and electronic elements that display her personality.
An abandoned guitar and the attempt to enchant a boy from her high school led her to sit down and create songs. After a few years of playing the guitar, MOW decided to evolve and experiment with electronic elements.
In December 2016, MOW signed with Subterfuge Records and presented her “Grasiah” album. From the beginning of her career, her sound has been similar to artists such as Angel Olsen, Margaret Glaspy, Sucre, Sea Oleena, Lydia Ainsworth and Violents.
Influenced by some of the details that define these artists and their creations, she manages to create some of today’s most original and personal music.