An impressive Art Show, Martha Thorne’s visit and many other surprises at the festival’s opening.

October 24, 2018

Fifty screens hanging from the ceiling. Fifty fabrics, plastics, sheets, surfaces and projections of various sizes, colors and stamped patterns. All with one intention: to replicate the screens that are increasingly present in the architecture of the city. This has been the leitmotif of “Slide to Unlock,”  the Art Show that kicked off the festival. The group, led by creative coach Juan López and made up of architect Yosi Negrín, sculptor Mar Cubero and 2D animator Clara Cebrián, has conquered the Impact Hub Gobernador with an installation that fascinated visitors who interacted with the visual projections and photographed themselves strolling between screens.




“To work with people who come from different creative fields is a challenge,” says creative native Yosi Negrín. “That’s why, in order for a good energy to emerge between the three of us, we had to make magic happen. Soon we began to talk a lot to understand how each one of us thought, until we came up with the idea of working with the screens of the city; with this relationship between the exterior and the intimate.”


The invasion of the space by the screens, from an urban aspect to the most human and intimate scale, is the core of the Swatch Cities project that was presented yesterday, and it is, without a doubt, very impressive. Negrín feels positive about his participation in the project, and he is not the only one. The creative coach himself, Juan López, said that it has been a perfect occasion to get to know the motivations and techniques of the new wave of Madrid’s artists. “It is always important to know the previous generation and the next generation, to approach the current moment and thus be able to better contextualize your own work,” he says.


In addition to this, the afternoon was full of activity, many other things were happening in parallel to the Art Show. The first session of the Creative Natives Tribune took place, a meeting that portrays the emerging creatives of the city, beyond the creative natives that are already part of the program. These are new voices with multidisciplinary interests such as architect Marta Jarabo and painter Elias Peña Salvador – who is about to start a six-month residency at the Swatch Art Peace Hotel in Shanghai – presented their work and took the opportunity to expand their network of contacts.



The talk given by renowned curator and architecture expert Martha Thorne, Executive Director of the Pritzker Architecture Awards – arguably the most prestigious architecture prize in the world – and Dean of the IE School of Architecture and Design, was absolutely outstanding. She was present during the Creative Survival Toolkit, another highlight of the festival. Here, established artists and creators such as Thorne or music producers as Carlos Galán and David Kano, review their journey and share tips and experiences about how to enjoy a long, successful career in a creative profession. In this regard, Thorne said: “When I had to choose between the client and the team, I chose the team. Success means not breaking when faced with an enormously difficult situation.”



And all the way up until the end of the day, the Hub was filled with people – including many familiar faces – eager to move to the relaxed and evocative sound of the progressive pop-rock band Ambre. The five members of the group, which released its first EP, Mercury Man, this year, performed songs loaded with atmospheric intensity and winks to electronic sounds. The connection between their music and the artistic project in such a special space was a perfect closing for an excellent first day.

More to follow, don’t miss it!