To capture a day in the city, to invite the spectator to a walk along sidewalks full of life, to soak in a reflection of space and time created by the changing light and the colors of our daily reality: this is the vision presented by multidisciplinary artist Alina Marín, painter and digital illustrator Inés Maestre and sculptor Ana de Fontecha in the Art Show that took place in the Hub on Thursday, the fourth day of the festival.
The installation, named “A new day,” is produced with 100 meters of flexible, colored and translucent plastic, structured in 16 curtains that hang from the ceiling in four trusses. Visitors were able to walk around the hall freely, touching the plastic, observing their reflections, photographing themselves, and becoming aware of the transformation they undergo in their surroundings as they move through light and time. “We wanted it to be something that gave space to improvisation, interaction and dynamism. Something that the spectator could live in,” explains Marín.
As the afternoon progressed, the lighting changed inside the Hub to represent the passage of time, from the natural midday light, to the spotlights used to emulate the sunset or the LED lights that approached the effects of the night. In the background, you could hear music that went from salsa to rumba and from rumba to tango or pop: “We wanted to evoke that moment in which you walk down the street and suddenly the melody that comes out of a house or a store hits you,” the creative native team commented.
The three creative natives, under the direction of creative coach Miki Leal, decided to work collectively from the first moment, leaving aside their usual practice to focus on a common project that, as they say, they would never have had the chance to do otherwise. “That mixture of a collaborative project and getting out of what you usually do has been, in my case, what I keep,” says Maestre.
The visitors could capture their experience in a “scenographic photo booth,” created with cushions made with canvases painted with vivid colors and geometric patterns. The objective, they explain, is that people could interact with the cushions by moving or jumping on them – beyond the usual posing.
Meanwhile, there were other activities taking place in parallel to the Art Show. Those attending the Creative Natives Tribune were able to connect with the voices of emerging creators (already so promising) such as visual artist Geray Mena or illustrator José A. Roda. The latter, who on Saturday at 12.30 pm will lead a workshop on making portraits with a papercutting technique, gave a talk full of humor and shared his work with giants in the world of Instagram.
Shortly afterward, well-known individuals from the art world were welcomed on stage. Gregorio Cámara, curator of contemporary creation at the festival, shared the lead with architect and creator María Mallo in our Creative Survival Toolkit. Both reviewed some of the turning points in their careers and shared advice they had learned themselves along the way, saying memorable things such as, “One of my biggest mistakes has been to make decisions to satisfy others” from Cámara, and, “Sharing failures is completely necessary for us to learn from each other” from Mallo.
At the end of the day, the echoes of indie singer Cintia Lund’s warm and seductive voice filled every corner of the Impact Hub Gobernador. Lund, dressed in black with a guitar in her arms, delighted the audience amid the plastic curtains of the installation. The atmosphere was intimate, and, at this point, the light of the installation had changed to represent dawn. The day might be over, but the sun hasn’t set on the festival. More activities and concerts are just around the corner.